The Hidden Power of Generative AI: How Artificial Intelligence Shapes Our Everyday Experiences
If you’ve stumbled across Writerly, you’re likely somewhat familiar with generative AI, at least in a general sense. With so much discussion surrounding the technology on social media, various news outlets, and throughout everyday conversations, it can be easy to feel like you’re behind in understanding the full complexity of everything this technology has to offer. If you’ve found yourself in this boat, we’ve created a brief history of generative AI to bring you up to speed and walk you through the various ways implementing it can benefit you.
Generative AI is a form of artificial intelligence that is used to create a variety of content, such as audio, synthetic data, images, text, product designs, and more. What users are loving about many generative AI platforms are the easy-to-use interfaces that make it simple to instantly create high-quality graphics, videos, and text.
Although generative AI was created in the 1960s, it was the launch of ChatGPT in November 2022 that intensified the conversation around it. Even though you may not be aware of it, you are probably seeing daily content like essays, social media captions, emails, poems, and more created by generative AI programs like ChaptGPT and DALL-E2.
As technology matures and new applications are created, the impact of generative AI on our daily lives will continue to grow, both in the workforce and outside of it.
Generative AI: A Growing Force in Modern Industries
Generative AI is already prevalent, with several different sectors implementing the technology in their daily operations and seeing results. Many of these examples are everyday apps and services that you interact with.
In social media, generative AI is used to personalize ads, generate visuals through text, curate brand campaigns, and offer improved customer service. The Instagram AI trend, where users shared their AI-generated selfies using the app Lensa, proved how AI is spearheading a graphics revolution.
The ecommerce industry has seen vast changes since the rise of generative AI. Ecommerce businesses can provide customers with more personalized experiences by suggesting the products and services that are suitable to their preferences by using AI-powered tools to analyze customer behavior - Macy’s, for example, uses generative AI to enhance their customer experience through AI-powered assistants that answer users’ questions.
Generative AI is even shaping the future of the music industry, and AI-generated music is becoming more of a talking point, with vocals emulating popular artists now able to be generated with ease. And, for audio producers, AI music generating tools Soundraw are also quickly gaining popularity.
Finally, with email marketing being so crucial to a brand’s success, more businesses are taking advantage of tools such as Phrasee, ChatGPT, Hubspot, Mailchimp, and several other AI email marketing tools.
These are just a few examples of sectors that are seeing results with the help of generative AI while also improving the customer experience.
Revealing Some of the Unexpected Applications of Generative AI
The use of AI is on the rise in newsrooms around the globe. News organizations like the Associated Press are now partnering with companies like OpenAI to source information, identify certain trends, and assist with content generation. Beyond that, AI can also be used to create personalized experiences on news platforms by offering recommended stories based on a reader's preferences, history, and location.
Online advertising is constantly being changed by generative AI. Look at Meta, who is making their ads more interesting using generative AI. The company created an AI Sandbox to test new generative AI-powered tools for background generation, image outcropping, and text variation. Ultimately, creators will produce more aesthetically-pleasing ads while doing little work. This way, the consumer is presented with ads with the utmost appeal while advertisers are increasing their revenue.
How You Can Leverage Generative AI with Writerly
We took note of the benefits that generative AI has to offer and developed Writerly. Our AI productivity software is designed to enhance and streamline tasks for businesses like yours.
We understand that coming up with creative, compelling content can be tedious and time-consuming for your marketing team. But with Writerly, you can generate a variety of effective content, like press releases, ad copy, and product and job descriptions, in a timely manner.
You want your brand’s content to include the latest trends, and Writerly can generate that for you. Researching strong keywords to include in your content can also take a lot of time and effort, but Writerly offers a keyword suggestion tool to do the heavy work.
By setting up Smart Brand Personas, you can easily ensure that your content is constantly being produced according to your company’s brand rules. And when it comes to creating for various social platforms, the Writerly business suite has plenty of fine-tuned templates to use. Or, you can lean into your creative side and make your own templates in just a few clicks.
By embodying the numerous benefits of generative AI, Writerly can help save your business time and money while still generating high-quality and engaging content.
Generative AI is an already-pervasive technology that is impacting many aspects of our daily life and will continue to as it evolves. Whether you are scrolling through social media, shopping online, viewing a personalized ad, or even reading a news story, generative AI plays a behind-the-scenes role in creating and improving your user experience.
Now that you know how important generative AI is and how it is rapidly changing different sectors, reassess your relationship with the technology and how it can affect your brand.
Finally, leverage generative AI and enhance your business outcomes by utilizing Writerly and see its many benefits firsthand.
Click here to get started with Writerly.